<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.nurtureworq.com/blogs/tag/leads/feed" rel="self" type="application/rss+xml"/><title>NurtureWorq - Blog #leads</title><description>NurtureWorq - Blog #leads</description><link>https://www.nurtureworq.com/blogs/tag/leads</link><lastBuildDate>Wed, 06 May 2026 11:47:12 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[How Real Estate Agents Lose Thousands: The True Cost of Poor Lead Nurturing and CRM Neglect]]></title><link>https://www.nurtureworq.com/blogs/post/how-real-estate-agents-lose-thousands-the-true-cost-of-poor-lead-nurturing-and-crm-neglect</link><description><![CDATA[Discover how top-producing agents are losing up to $665,000/year from poor lead nurturing and CRM mismanagement—and what you can do to fix it with NurtureWorq.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_KatYkHhnQM6AtVTpraprmg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_BGRzuclhRxG6-FtLf4pe8g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_z3Sa9NyiRw6r4812SQQZAQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_gqn3KhVDl7CPeqqiR8CF9Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_gqn3KhVDl7CPeqqiR8CF9Q"] .zpimage-container figure img { width: 1110px ; height: 740.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
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</div><div data-element-id="elm_oo_xWX6Bz3usux0WKL6tWg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><b></b></span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Every real estate agent knows the thrill of a new lead coming in. The phone rings, the notification pings, and suddenly there's potential. But here's what nobody talks about at the office meetings: what happens to all those leads that don't convert in the first 30 days?</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">I've been watching real estate professionals struggle with lead conversion and database management for years, and the pattern is always the same. Good agents—smart, hardworking professionals—are hemorrhaging money through the cracks in their real estate lead follow-up systems. Not because they're lazy, but because they're human. And because there simply aren't enough hours in the day for effective lead nurturing.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Let me share three stories about real estate lead management that might sound uncomfortably familiar.</span></p><h3 style="margin-bottom:4pt;"><span style="font-weight:700;font-style:italic;">Sarah's Silent Database: When Real Estate CRM Systems Go Unused</span></h3><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Sarah has been selling homes in her community for over a decade. She's the agent everyone thinks of first—or at least, she used to be. With 700 contacts sitting in her Lofty CRM, mostly past clients and sphere of influence from her kids' soccer games, she built her business on relationships and referrals.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;I invested in Lofty because everyone said it would help me with lead nurturing and database management,&quot; Sarah explains, pulling up her real estate CRM dashboard. &quot;Look at all these automation features I'm paying for—drip campaigns, action plans, smart lists. But setting them up? Actually making the follow-up calls it reminds me to make? When?&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Her screen shows 47 overdue tasks for lead follow-up. Red notifications everywhere. Each one represents a call she should have made, a check-in she meant to do for proper real estate lead management.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Last month, Sarah was scrolling through Facebook when she saw it: the Johnsons' new listing. The Johnsons, who bought their first home through her eight years ago. The same couple whose information sits perfectly organized in her real estate CRM, tagged as &quot;Past Client - High Value.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;I felt like I'd been punched in the gut,&quot; Sarah told me over coffee. &quot;Their profile in Lofty shows I haven't contacted them in 18 months. The system literally told me to call them on their home anniversary for lead nurturing. I just... I was showing houses that day. And the next day. And then I forgot.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Between managing active deals, showing properties, and racing between her kids' activities, Sarah's days start at 6 AM and end at 10 PM. The thought of spending her evenings making 20-30 nurture calls for effective database management feels impossible.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;I'm already working 60-hour weeks,&quot; she says. &quot;When am I supposed to call 700 people for proper lead follow-up?&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">When we ran the numbers on her real estate lead conversion, the reality hit hard. If just 5% of her database was ready to move or refer someone each year, that's 35 potential transactions. With consistent lead nurturing and database management, she could convert about 10 of those. Without it? She was lucky to get one or two.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:700;font-style:italic;">The damage: Eight lost deals. At$8,000 average commission, that's$64,000 gone. Every. Single. Year.</span></p><h3 style="margin-bottom:4pt;"><span style="font-weight:700;font-style:italic;">Jess and Marco's Lead Graveyard: The High Cost of Poor Real Estate Lead Management</span></h3><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Jess and Marco are the power couple everyone envies. They've got the systems, the paid ads, the matching branded polo shirts. Their Zillow leads and Facebook lead generation campaigns pump in 100 fresh leads every month straight into their Sierra Interactive CRM.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;Sierra is amazing for real estate lead management,&quot; Marco says, showing me their setup. &quot;Look—automated property alerts, behavior tracking, lead scoring. It even tells us when someone's getting hot based on their search activity.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">So why are they bleeding money on lead conversion?</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;We're lead response ninjas,&quot; Marco laughs, but there's frustration behind it. &quot;First five minutes, we're on it. First week, we're all over them with follow-up calls. But after that...&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">After that, leads go into what they've started calling &quot;the graveyard&quot;—that vast section of their Sierra dashboard where 4,000 leads sit in digital purgatory. The real estate CRM dutifully tracks their property searches, sends automated emails for lead nurturing, but the personal touch? The phone calls for proper lead follow-up?</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;Look at this,&quot; Jess shows me their task list for real estate lead management. &quot;Sierra says I should call 73 people today for lead nurturing. Seventy-three! I've got two closings this week, four showings today, and Marco's at inspections all morning. When exactly are we supposed to make 73 follow-up calls?&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Last spring, they got a call that changed their perspective on lead conversion. A lead from 14 months ago—someone they'd shown three houses to before he &quot;went dark&quot;—was calling to say he'd just closed on a home. With another agent.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;But I thought you guys had moved on to other clients,&quot; he said. &quot;Your system kept sending me listings, which was nice, but this other agent actually called me every month for lead nurturing. When I was finally ready, she was the one I remembered.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">The lead's activity in Sierra showed he'd been actively searching for the last three months. The real estate CRM knew. It sent alerts. But Jess and Marco never saw them, buried under the avalanche of daily tasks for lead follow-up.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;We're paying$399 a month for Sierra to tell us all the calls we're not making for proper database management,&quot; Jess says bitterly.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:700;font-style:italic;">The damage: 70 missed transactions. At$9,500 per deal, they're losing$665,000 annually on poor lead conversion. That's not a typo.</span></p><h3 style="margin-bottom:4pt;"><span style="font-weight:700;font-style:italic;">The Team That's Too Busy Winning to Notice They're Losing Money on Lead Management</span></h3><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Five agents, one admin, and a conference room wall covered in production awards. This team is crushing it—or so it seems. With 12,300 leads accumulated over six years in Follow Up Boss, they've built an empire of possibility for real estate lead conversion.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;FUB is the best real estate CRM out there,&quot; James, the team leader, insists. &quot;We can see everything—who's calling, who's not, email opens, text responses for lead nurturing. The data is all there for proper database management.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">But data without action is just expensive storage for real estate lead management.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Their Follow Up Boss dashboard is a masterpiece of organization. Smart lists segment leads by source, stage, and timeline. Automated action plans trigger perfectly for lead nurturing. Tasks populate every morning like clockwork for lead follow-up. The only problem? Nobody has time to do them.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;Look at this,&quot; James pulls up their team dashboard for real estate lead management. &quot;We have 1,847 overdue tasks for lead follow-up. Know why? Because my agents are out selling houses, not sitting at desks making comfort calls to three-year-old leads for database management.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Their weekly pipeline meetings are intense, focused, productive. They discuss the 1,000 or so leads actively in play. The other 11,300? Follow Up Boss keeps tracking them, keeps creating tasks for lead nurturing, keeps sending notifications that get marked &quot;snooze&quot; over and over.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Then came the wake-up call about their lead conversion rates. One of their agents, Lisa, was doing a neighborhood preview when she recognized the seller. It was a lead from two years ago—someone who'd attended one of their buyer seminars. His Follow Up Boss profile showed everything: seminar attended, three property inquiries, tagged as &quot;Nurture - Long Term&quot; for proper lead follow-up.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;I remember you guys,&quot; the seller said. &quot;Your system sent me some emails for lead nurturing, but I was hoping to actually talk to someone when I was ready. My neighbor's agent called me every few months just to chat for database management. So when it was time to sell...&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Lisa pulled up his record later. Follow Up Boss had created 24 tasks to call him over two years for lead follow-up. Not one had been completed.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">&quot;We're too busy succeeding to do the work that would make us truly successful with lead conversion,&quot; James admits. &quot;We've got the best real estate CRM money can buy, tracking every lead perfectly for database management. We just don't have the bandwidth to use it for proper lead nurturing.&quot;</span></p><p style="margin-bottom:12pt;"><span style="font-weight:700;font-style:italic;">The damage: 34 lost deals. At$10,000 average commission, that's$340,000 in annual revenue evaporating into thin air due to poor real estate lead management.</span></p><h3 style="margin-bottom:4pt;"><span style="font-weight:700;font-style:italic;">The Pattern Nobody Wants to See in Real Estate Lead Conversion</span></h3><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">These aren't cautionary tales from struggling agents. These are successful professionals who are leaving fortunes on the table because they're human. Because lead follow-up is hard. Because new leads feel more exciting than old ones. Because there are only so many hours in a day for proper database management and lead nurturing.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Every real estate CRM task notification is a good intention. Every overdue call is a relationship fading. Every lead in your database represents someone who once raised their hand and said, &quot;I might need your help.&quot; But without the time to nurture those relationships through consistent lead follow-up, they become expensive entries in an expensive system.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Your real estate CRM isn't failing you. It's doing exactly what it's supposed to do—tracking, organizing, reminding for proper lead management. The gap isn't in the technology. It's in the human bandwidth to execute what the technology recommends for effective lead nurturing and lead conversion.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">The question isn't whether you're leaving money on the table with your database management. The question is: how much? And more importantly: what would it take to get that money back through proper lead follow-up without working 80-hour weeks?</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Take a hard look at your real estate CRM right now. How many overdue tasks do you see for lead nurturing? When's the last time every single lead heard a human voice from your team for proper lead follow-up? If the answer makes you uncomfortable, you're not alone. But unlike Sarah, Jess and Marco, and that award-winning team, you still have time to change the story through better real estate lead management.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Because somewhere in your database, someone is thinking about making a move. The only question is: will they think of you when they do?</span></p><hr><p style="margin-bottom:12pt;"><span style="font-weight:400;font-style:italic;">Ready to stop the bleeding from poor lead conversion? </span><span style="font-weight:700;font-style:italic;">NurtureWorq</span><span style="font-weight:400;font-style:italic;"> specializes in turning dormant databases into active revenue streams through professional lead nurturing and database management—without adding more to your already impossible schedule. Our real estate lead follow-up services integrate seamlessly with your existing CRM for maximum lead conversion. Let's talk about what's hiding in your database and how our lead management solutions can help.</span></p><p style="margin-bottom:12pt;"><span style="font-weight:700;font-style:italic;">Contact NurtureWorq today for a free lead nurture audit and discover how our real estate lead follow-up services can transform your database management and boost your lead conversion rates.</span></p><br/><p></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 20 Jul 2025 18:50:22 -0400</pubDate></item><item><title><![CDATA[7 Cold Calling Etiquette Newbie Realtors Need To Know]]></title><link>https://www.nurtureworq.com/blogs/post/7-cold-calling-etiquette-newbie-realtors-need-to-know</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/images/7 Cold Calling Etiquette.png"/>Introduction: Cold calling is an effective way to connect with new prospects. It can also be one of the most challenging and uncomfortable things you h ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_FOQHftHJRNq_K6bJC8xk2g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_iPJar97XRb6WZbqMMwvn1A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_mMJTLsmcQRyv_HfIwAlohg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_wXTdpvs_cVESTFzFKLILlQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_wXTdpvs_cVESTFzFKLILlQ"] .zpimage-container figure img { width: 750px !important ; height: 500px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_wXTdpvs_cVESTFzFKLILlQ"] .zpimage-container figure img { width:750px ; height:500px ; } } @media (max-width: 767px) { [data-element-id="elm_wXTdpvs_cVESTFzFKLILlQ"] .zpimage-container figure img { width:750px ; height:500px ; } } [data-element-id="elm_wXTdpvs_cVESTFzFKLILlQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/images/Cold%20Calling%20Etiquette.png" width="750" height="500" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_DSgoV1zKTaGzk0GUtE0Kwg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DSgoV1zKTaGzk0GUtE0Kwg"].zpelem-text { color:#000000 ; border-radius:1px; } [data-element-id="elm_DSgoV1zKTaGzk0GUtE0Kwg"].zpelem-text :is(h1,h2,h3,h4,h5,h6){ color:#000000 ; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:13.5pt;font-weight:700;">Introduction:</span></p><p><span style="font-size:12pt;">Cold calling is an effective way to connect with new prospects. It can also be one of the most challenging and uncomfortable things you have to do in your job as a real estate agent. The good news? There are some simple etiquette rules that will make the process easier for both of you</span><span style="font-size:12pt;font-weight:700;">.</span></p><p><span style="font-size:12pt;font-weight:700;"><br></span></p><p><span style="font-size:13.5pt;font-weight:700;">1) Personal Greeting:</span></p><p><span style="font-size:12pt;">That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service in a follow-up question.That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service in a follow-up question. You have just finished your first call with a prospect and you're feeling excited. You're ready to jump right into the next call, but wait! Before you pick up the phone again, there are some things you should do.</span></p><ul><li style="font-size:12pt;"><p><span style="font-size:12pt;">Be polite: Don't forget that this is someone's home and they might not be expecting a call from a real estate agent or broker. Start off by saying something like &quot;Hello&quot; or &quot;I'm calling from XYZ Realty.&quot; When you say your name, use the full version (e.g., Jane Smith) instead of nicknames such as Janie or Janelle because it shows respect for them as individuals rather than just another person interested in selling homes in their area.</span></p></li><li style="font-size:12pt;"><p style="margin-bottom:10pt;"><span style="font-size:12pt;">Use friendly tone: Make sure to speak clearly and slowly so that whoever answers knows who's calling without having any confusion about what was said by either party involved (you or them). If possible try not using slang terms like &quot;dude&quot; when speaking over phone lines because although those may seem harmless enough at first glance; after hearing them repeated over several conversations throughout one day could become quite annoying very quickly depending upon how many times per week/monthly basis this happens each time since nothing makes me feel worse than hearing someone mispronounce my name while trying hard enough trying not laugh out loud while listening carefully during business hours only because I know exactly how hard people work towards finding ways around making calls look professional when really all we want do sometimes is just relax but instead find ourselves stressed out due too many distractions surrounding us every day due lackadaisical behavior exhibited by those closest around us - especially family members who refuse follow rules set forth by elders within society today.&quot;</span></p></li></ul><div><br></div><p><span style="font-size:13.5pt;font-weight:700;">2) Response to objections:</span></p><p><span style="font-size:10.5pt;">Never get defensive--even if the prospect is attacking you, it's best not to take it personally. You can always find a way around objections by keeping your cool and offering solutions or stories that demonstrate how you will help them overcome their problem.</span></p><p><span style="font-size:10.5pt;">Be prepared with responses--if the prospect says something like &quot;I'm not interested,&quot; or &quot;there isn't enough money in our budget right now,&quot; be ready with answers like:</span></p><p><span style="font-size:10.5pt;">That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service. in a follow-up question. How many properties do they own? How long have they owned those properties?</span></p><p><span style="font-size:10.5pt;">When you're finished with your call, it's important to thank your prospect for their time and let them know how much you appreciate their consideration. Additionally, you can ask them if they have any queries or concerns. If they do, be prepared to answer them honestly and respectfully.</span></p><p><br></p><h2><span style="font-size:13.5pt;font-weight:700;">3) Add A Memorable Touch</span></h2><p><span style="font-size:10.5pt;">If you want your prospect to remember you, it's important that you do something that is memorable. One of the best ways to do this is by adding a unique greeting or salutation. This could be anything from saying &quot;good morning&quot; instead of &quot;hello,&quot; or even singing their favorite song when they answer the phone! The key here is not being afraid to go off script and try something new every time you call.</span></p><p><span style="font-size:10.5pt;">You don't want your prospects feeling like they're just another number on your list--you want them thinking about how much fun it was speaking with you during those few minutes when they spoke last week (or whenever). So go ahead: create an experience worth remembering!</span></p><p><span style="font-size:10.5pt;"><br></span></p><p><span style="font-size:10.5pt;"><br></span></p><p><span style="font-size:13.5pt;font-weight:700;">4) Don't rush the most important part.</span></p><p><span style="font-size:10.5pt;">When you're making a cold call, don't forget to ask for an appointment. This is your opportunity to close the deal, so take advantage of it! When asking for an appointment, be sure to include all of the information about yourself as well as what type of property you're looking for (e.g., condo or house).</span></p><p><span style="font-size:10.5pt;"><br></span></p><h2><span style="font-size:13.5pt;font-weight:700;">5) Be Prepared To Go Through The Motions</span></h2><p><span style="font-size:10.5pt;">Keep in mind, cold calling is a numbers game. You have to call a lot of people in order to find the one who wants to talk with you and sell their home.</span></p><p><span style="font-size:10.5pt;">It can be discouraging when someone doesn't want to talk with you, but just keep going! You'll find the right person eventually if you're persistent enough.</span></p><p><span style="font-size:10.5pt;"><br></span></p><p><span style="font-size:13.5pt;font-weight:700;">6) Remove Objections and Close the Deal</span></p><p><span style="font-size:10.5pt;">When you're ready to close the deal, ask for what you want. Here are some examples:</span></p><p><span style="font-size:10.5pt;">&quot;May I schedule a time to meet with you at your convenience?&quot;</span></p><p><span style="font-size:10.5pt;">&quot;Can we set up an appointment so we can talk further?&quot;</span></p><p><span style="font-size:10.5pt;">&quot;Is it okay if I give you a call back in ten minutes?&quot; (This is great if someone has just told you they will not be able to answer their phone right now.)</span></p><p><span style="font-size:10.5pt;">&quot;Would it be possible for me or someone in my office/company/agency/brokerage firm could send over some information about our services?&quot; You can also ask if there's another way they would prefer to receive information from you--e-mail, snail mail, or both!</span></p><p><span style="font-size:10.5pt;">If they say yes...ask them if there's any particular reason why they would like the information sent via email instead of regular mail (or vice versa).</span></p><p><br></p><p><span style="font-size:13.5pt;font-weight:700;">7) Thank you and goodbye:</span></p><p><span style="font-size:10.5pt;">If they don't have any questions at this point in the process, it's okay to ask if there's anything else you can do for them before you hang up--for example: &quot;Is there anything else I can help with today?&quot;As an example, they might say, &quot;I'm interested in selling my property but I need more information about how this works,&quot; which will offer them a chance to bring up any difficulties that might not have come up during your initial talk.</span></p><p style="margin-bottom:10pt;"><span style="font-size:10.5pt;">Once all inquiries have been successfully addressed and both parties, or even just one, are pleased with how the call itself went, conclude on a positive note by thanking each other again before hanging up; this will leave both parties feeling good about their experience together!</span></p><p><span style="color:inherit;"></span></p><div><span style="font-size:10.5pt;"><br></span></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 23 Feb 2023 11:42:01 -0500</pubDate></item><item><title><![CDATA[Why Aren't My Real Estate Leads Converting?]]></title><link>https://www.nurtureworq.com/blogs/post/why-aren-t-my-real-estate-leads-converting</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/NW blog post -2-.png"/>Every real estate professional has struggled with leads that seem to go nowhere. You spend hours getting in front of a prospect, only to have them dis ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_UQeSvkjSS5GG33_NhkBxCw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_CT0xiER7Rb6zzNifHE_PkA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_E2MX5QShSTi0YXrRMetolA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm__gyUgaNtdORMtPC9U9bKDA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm__gyUgaNtdORMtPC9U9bKDA"] .zpimage-container figure img { width: 750px !important ; height: 500px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm__gyUgaNtdORMtPC9U9bKDA"] .zpimage-container figure img { width:750px ; height:500px ; } } @media (max-width: 767px) { [data-element-id="elm__gyUgaNtdORMtPC9U9bKDA"] .zpimage-container figure img { width:750px ; height:500px ; } } [data-element-id="elm__gyUgaNtdORMtPC9U9bKDA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/NW%20blog%20post.png" width="750" height="500" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_z58c8_kVQMCqD8S2UXU4vA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_z58c8_kVQMCqD8S2UXU4vA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">Every real estate professional has struggled with leads that seem to go nowhere. You spend hours getting in front of a prospect, only to have them disappear into the ether. You've done everything you can think of to try and follow up, but nothing seems to work. I know this frustration because it's happened to me more times than I want to admit. But over time I've learned what works best for converting these potential clients into actual buyers and sellers—and so can you!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Follow Up:</span></p><ul><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">Follow up with your prospects.</span></p></li><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">Be timely. Don't let weeks go by without contact.</span></p></li><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:12pt;">Follow up more than once if necessary, but don't be annoying or aggressive in your follow-up attempts. Everyone has his or her own comfort level for how many times to reach out before giving up on a prospect and moving on to someone else who's more responsive and engaged. But don't sell yourself short: if you make it clear that you're invested in the relationship—by following up promptly, for example—you'll soon find that people are as eager to work with you as you are them!</span></p></li></ul><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Focus on the Front End:</span></p><p style="text-align:left;"><span style="font-size:12pt;">In order to increase conversions, you need to make sure your website is up to date and provides a good experience for your visitors. You should also use a CRM (customer relationship management) tool that allows you to track your leads and follow up on them.</span></p><p style="text-align:left;"><span style="font-size:12pt;">A good brand and marketing strategy are also important, as they help set the tone for how potential customers view your business. Lastly, make sure you have a good website conversion strategy in place so that when people fill out the form on your website or request more information from you over email, they will actually receive it!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Timing is Everything:</span></p><p style="text-align:left;"><span style="font-size:12pt;">The timing of your lead acquisition is also important. If you're too early to market, you'll scare off leads before they've had a chance to get interested in working with you. However, if you're too late, they may have already signed on with another agent and will be less likely to switch teams.</span></p><p style="text-align:left;"><span style="font-size:12pt;">In real estate, it's all about striking that perfect balance between being the first and last person who comes into contact with a potential client—you want them to remember your name when they think about buying or selling their home!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">When all else fails, consider a new approach:</span></p><p style="text-align:left;"><span style="font-size:12pt;">When all else fails, consider a new approach. How about a new marketing strategy? Or sales strategy? Or lead generation strategy? Or perhaps even a lead management one?</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Every real estate professional has struggled with leads that seem to go nowhere:</span></p><p style="text-align:left;"><span style="font-size:12pt;">If you’re reading this, it’s likely that you're struggling with a problem that every real estate professional has faced at some point: your leads are going nowhere.</span></p><p style="text-align:left;"><span style="font-size:12pt;">This is an issue that can be frustrating when you have no idea how to fix it. You might spend hours and hours trying to figure out the problem by yourself, but it's important to know that there are some tasks in real estate that will go much smoother if you get help from someone else.</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">Hiring a VA is a great way to get help with your business. It's important to note that there are different kinds of VAs out there, so you'll want to be sure that you know what type of services you need before hiring someone. If you're not sure what types of VAs exist and how they could help, check out this article from Entrepreneur Magazine: &quot;5 Best Tips for Working With Virtual Assistants.&quot;</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">Once you know what type of VA services you need, the next step is to figure out how to find a VA. You can post a job on Elance or Odesk, but those sites are full of people who are looking for the lowest price possible instead of quality work. Instead, try using Craigslist or Fiverr to find someone who's in your area and has experience with these types of tasks. OR, contact us to find out if our VAs are the best fit for your business.</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">Book a <a href="/bookings" title="no-obligation call" rel="">no-obligation call</a> today</span></p><p><span style="color:inherit;"></span></p><div style="text-align:left;"><span style="font-size:12pt;"><br></span></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 30 Jan 2023 12:34:35 -0500</pubDate></item><item><title><![CDATA[7 Tips for Nailing Your Real Estate Sales Pitch]]></title><link>https://www.nurtureworq.com/blogs/post/7-tips-for-nailing-your-real-estate-sales-pitch</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/Dec blog 3 -1-1.png"/>When you're selling real estate, it's important to nail your sales pitch. A good sales pitch is a combination of confidence and charisma. It shows the ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eH9dkDiXRQuLe_8g94ZUmg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_YPRXZIhkRFy9ddoOfTXcJw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm__Tf8GwAjReynmK4u-Jxofg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_F-EGTXGQHWgqAJN92KDx3Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_F-EGTXGQHWgqAJN92KDx3Q"] .zpimage-container figure img { width: 750px !important ; height: 500px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_F-EGTXGQHWgqAJN92KDx3Q"] .zpimage-container figure img { width:750px ; height:500px ; } } @media (max-width: 767px) { [data-element-id="elm_F-EGTXGQHWgqAJN92KDx3Q"] .zpimage-container figure img { width:750px ; height:500px ; } } [data-element-id="elm_F-EGTXGQHWgqAJN92KDx3Q"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Nait%20it.png" width="750" height="500" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_SG1_SYWrS4GUcbRDYFQ5TA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_SG1_SYWrS4GUcbRDYFQ5TA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">When you're selling real estate, it's important to nail your sales pitch. A good sales pitch is a combination of confidence and charisma. It shows the potential client that you are well-versed in the market and knowledgeable enough to help them make a good decision. A great sales pitch will convince them to buy from you and keep them coming back for more! So how do we get started crafting our own winning pitches? We've got some tips for ya:</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Don't be too friendly:</span></p></li></ol><p style="text-align:center;"><span style="font-size:12pt;">In the event that you find yourself out of your depth and the customer is trying to drag you into a bidding war, it's important not to be too friendly. Don't make any promises that you can't keep or give away information before they've signed on the dotted line. And don't let your ego get in the way—you're there to help them buy a house, not make friends with them (unless they are actually your friend).</span></p><p style="text-align:left;"><span style="font-size:12pt;">If a potential buyer gives you unrealistic expectations of what they want their property purchase price should be, don't fall for it! Do not hesitate to inquire, &quot;Can I show you any comparable properties?&quot; or &quot;How much did those houses fetch?&quot; If they respond positively, inquire if they have a different address or phone number in mind. If they do, note what they said so you can refer to it later on when the potential customers' contact you with more reasonable expectations (which we all know won't happen), then look back at this conversation again.</span></p><p style="text-align:left;"><span style="font-size:12pt;">You shouldn't feel bad about negotiating either! Just because someone asks for something unreasonable doesn't mean that asking them nicely if maybe we could work some numbers together makes us evil people who hate puppies and kittens—it just shows us how much money we can save both parties by putting our heads together instead of making each other fight over things which aren’t important anyway!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol start="2"><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;font-weight:bold;">Don’t try to close the deal too quickly:</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">The trick is to be patient and wait for the right moment. If you're still talking with your client, don't try to close the deal too quickly. That's just as bad as being pushy. You'll want to strike a balance between making sure they get all their questions answered and avoiding being too eager or overeager in trying to sell them on your property, especially if it's not actually available yet (and may never be).</span></p><p style="text-align:left;"><span style="font-size:12pt;">If things are going well with your potential buyer, stay relaxed and let them take the lead—you want them to feel comfortable so that they can make an informed decision about Whether or if they would find this useful.</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol start="3"><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Don't sell your worth, show it</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">You can't sell what you don't have, so let's start there.</span></p><p style="text-align:left;"><span style="font-size:12pt;">If you want to get paid more, you need to show how much value your services provide. The best way to do this is by showing the results that your clients achieve after working with you. For example, if a client is able to get an additional $10,000 per month in profits after implementing one of your strategies, then share that story with potential buyers—and make sure they know it came as a direct result of working with you!</span></p><p style="text-align:left;"><span style="font-size:12pt;">But showing the tangible results isn't enough; also tell stories about how other people have benefited from what you offer (even if those stories are true). This will help convince clients that they're worth investing in because others just like them have seen great returns too. It's human nature—people like hearing positive things about themselves so use this insight for good instead of evil!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol start="4"><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Don't make it all about you instead of them</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">Even though it's straightforward, this is one of the most crucial.. Don't make it all about you instead of them. The focus should be on their needs and wants, not yours.</span></p><p style="text-align:left;"><span style="font-size:12pt;">That means you shouldn't be talking about how great your product or service is - that's an important part of selling for sure, but show them how they can benefit from using what you're selling in order to get them interested in making a purchase.</span></p><p></p><div style="text-align:left;"><br></div><p></p><ol start="5"><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Don't forget to customize your pitch based on your target customer</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">The good news is that your pitch doesn't need to be a one-size-fits-all kind of thing. You can customize it based on who you're pitching!</span></p><p style="text-align:left;"><span style="font-size:12pt;">For example, if you're selling a home to a first time home buyer, the best way for them to understand how great the property will be for them is by showing them what's missing from their current living situation... which means alluding to things like location and price. For families with kids or empty nesters who have always wanted space, on the other hand, it might be more important for you to emphasize how much space there is in each room or mention how close the nearest park is. And if someone's downsizing after retiring from work, they'll probably be less concerned about amenities like laundry machines than they would if they were young parents looking at houses with small children (and so on).</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br></span></span></p><ol start="6"><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">There are ways you can sell yourself without overselling yourself.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">Real estate is an industry that values self-promotion. There’s a lot of pressure to make sure you sell yourself, and that you do it well. But when you take on the task of selling your own skills and abilities, it can quickly become uncomfortable. So how do you pitch yourself without coming across as too pushy?</span></p><p style="text-align:left;"><span style="font-size:12pt;">The answer: You don't have to sell yourself if we're being honest here. In fact, there are plenty of ways to impress potential clients without overselling or underselling yourself whatsoever! Let's go over some tips for successful self-promotion so that everyone walks away feeling good about their real estate experience:</span></p><ul><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:12pt;">Don't be too friendly: You wouldn't go up and hug a stranger at a party just because they looked like they needed someone else in their life who cared about them enough not only from afar but also up close; don't be too friendly either (unless this person specifically asks for something like “friendship”). The same principle applies here—don't try so hard when talking with potential clients because doing so will come off as desperate rather than helpful advice from someone who cares about what happens next after closing goes through smoothly (or not depending on how things went down).</span></p></li></ul><p style="text-align:left;"><span style="color:inherit;"><span><br></span></span></p><ol start="7"><li style="font-size:13.5pt;"><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Use your hands and facial expressions to accentuate key points in your pitch.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">Use your body language to accentuate key points in the pitch. When you make a point that’s particularly important, point with all five fingers and look directly at the person you’re pitching. If you have to pause for a moment or think about how best to phrase something, jut out your chin as if it were an exclamation mark. Use hand gestures that help convey enthusiasm for what you’re saying—if possible, keep them visible so others can see them as well.</span></p><p style="text-align:left;"><span style="font-size:12pt;">Use facial expressions and body language to show interest and engagement with what the other person is saying while they are talking. Nod occasionally when appropriate so they know they have your attention, but don’t stare unblinkingly at them while they talk; this makes it seem like you don't understand what's going on around you (or even worse: that something else has caught your eye). Be sure not only that this person knows when someone else is speaking; also be sure everyone else knows when it's their turn too!</span></p><p></p><div style="text-align:left;"><br></div><div style="text-align:left;"><br></div><p></p><p style="text-align:left;"><span style="font-size:13.5pt;font-weight:bold;">Conclusion</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br></span></span></p><p style="text-align:left;"><span style="font-size:12pt;">So, there you have it: the tips for nailing your real estate sales pitch. I hope these pointers will help you feel more confident and ready to take on the world when you're out there meeting new potential clients. Remember that it's not about being perfect or knowing every answer—it's about showing your potential client that you're willing to listen and learn from them! And if all else fails, remember this one key thing: just be yourself.</span></p><p><span style="color:inherit;"></span></p><div style="text-align:center;"><span style="font-size:12pt;"><br></span></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 30 Jan 2023 12:19:39 -0500</pubDate></item><item><title><![CDATA[Are Facebook and Google leads the new entry point for real estate revenue?]]></title><link>https://www.nurtureworq.com/blogs/post/are-facebook-and-google-leads-the-new-entry-point-for-real-estate-revenue</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/Dec blog 2.png"/>Real estate has always been a business that generates revenue. The best way to get new customers is through referral marketing and word-of-mouth recom ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_naYFOrRoQxmbG8zQ_TtJCA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_XwtrzdgmQROpMyGqltz4eg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_xKLgHosZTsOgFkN6nTBGcQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_taVu9R4DSWC9sqlrc9UC9g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_taVu9R4DSWC9sqlrc9UC9g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">Real estate has always been a business that generates revenue. The best way to get new customers is through referral marketing and word-of-mouth recommendations. The problem is that this method only works if you have enough time and money to invest into it in the first place!</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">“Word of mouth” can be unreliable, as people tend not to always tell their friends or family members the truth about their experience with an agent. There are also cases where they might not be telling the whole truth because they don't want anyone else going through what they went through...</span></p><p style="text-align:left;"><span style="font-size:12pt;">Real estate agents are always looking for new ways to attract clients and increase their revenue. In recent years, there has been a lot of talk about how social media can be used for this purpose.&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br></span></span></p><p style="text-align:left;"><span style="font-size:12pt;">Are Facebook and Google leads the new entry point for real estate revenue? Let’s find out</span></p><p><span style="color:inherit;"></span></p><div style="text-align:left;"><span style="font-size:12pt;"><br></span></div></div>
</div><div data-element-id="elm_UJKuc_mpF-c_vTOeO5_uCg" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_UJKuc_mpF-c_vTOeO5_uCg"] .zpimagetext-container figure img { width: 352px !important ; height: 479px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_UJKuc_mpF-c_vTOeO5_uCg"] .zpimagetext-container figure img { width:352px ; height:479px ; } } @media (max-width: 767px) { [data-element-id="elm_UJKuc_mpF-c_vTOeO5_uCg"] .zpimagetext-container figure img { width:352px ; height:479px ; } } [data-element-id="elm_UJKuc_mpF-c_vTOeO5_uCg"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="right" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-right zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/surprised.png" width="352" height="479" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p><span style="font-size:13.5pt;font-weight:700;">The benefit of Google leads is that everyone searching for properties on Google can access them.</span></p><p><span style="color:inherit;"><span><br></span></span></p><p><span style="font-size:12pt;">One of the greatest benefits of Google lead generation is that everyone who searches for properties on Google can access them. This means you don't have to pay for leads, or even give time or effort into generating them. The upside is they're free, easy to access and use, and easy to track as well!</span></p><p><span style="font-size:12pt;">This makes it an ideal entry point when you're just starting out in real estate sales or marketing - but what about Facebook? Let’s find out that as well.</span></p><p><span style="font-size:13.5pt;font-weight:700;">How to start getting Facebook leads?</span></p><p><span style="color:inherit;"><span><br></span></span></p><p><span style="font-size:12pt;">You can use Facebook ads to drive traffic to your website, business page and/or phone number.</span></p><p><span style="font-size:12pt;">Facebook has a wide array of targeting options for advertisers, including location and demographic information. By combining these two factors with the ability to target particular interests, you'll be able to find your ideal audience quickly and easily.</span></p><p><span style="font-size:13.5pt;font-weight:700;">The benefit of Facebook leads is that they can be customized and targeted to specific demographics.</span></p><p><span style="font-size:12pt;">One of the great benefits of Facebook ads is that they can be customized to target specific demographics. For example, you might want to target people who are interested in &quot;pets&quot; or &quot;home improvement.&quot; Or maybe you're looking for an audience that's more likely to rent than buy—if so, it could make sense to target renters with your ads.</span></p><p><span style="font-size:12pt;">The same goes for Google AdWords: if you have a unique product or service that appeals only to certain customers (like dog lovers), then creating an ad specifically for them will help build conversions on those leads!</span></p><p><span style="font-size:13.5pt;font-weight:700;">Conclusion</span></p><p><span style="font-size:12pt;">As you can see, Facebook and Google are new entry points for real estate revenue. However, the more conventional ways of getting leads should still be used as well. If you want to know how to get a lead from a potential client through Facebook or Google Ads, contact us today!</span></p><p><span style="color:inherit;"></span></p><div><span style="font-size:12pt;"><br></span></div></div>
</div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 30 Jan 2023 11:55:02 -0500</pubDate></item><item><title><![CDATA[Who are the Inside Sales Agents in Real Estate?]]></title><link>https://www.nurtureworq.com/blogs/post/who-are-the-inside-sales-agents-in-real-estate</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/Dec blog 1-1.png"/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_tzXJdKqzStCe4wFXOw_wkA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_ymQzK9kBQhS1kT7QCrGMiA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_cNEqdfIHQqufowG7AamUnA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_GG1vM6AjG60O6zOcAHazAQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GG1vM6AjG60O6zOcAHazAQ"] .zpimage-container figure img { width: 750px !important ; height: 500px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GG1vM6AjG60O6zOcAHazAQ"] .zpimage-container figure img { width:750px ; height:500px ; } } @media (max-width: 767px) { [data-element-id="elm_GG1vM6AjG60O6zOcAHazAQ"] .zpimage-container figure img { width:750px ; height:500px ; } } [data-element-id="elm_GG1vM6AjG60O6zOcAHazAQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/call%20center.png" width="750" height="500" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_YfGydfusRRuSRUqHv1HXiw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YfGydfusRRuSRUqHv1HXiw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br></div>
<ul><li style="font-size:12pt;"><p style="margin-bottom:8pt;"><span style="font-size:12pt;">Inside Sales Agents are people who work in real estate but rarely see the outside of an office or their home. They're not out on the field showing properties, and they do not walk through open houses. Instead, they work from home/office and stay in contact with brokers by phone and email.&nbsp;</span></p></li></ul><ul><li style="font-size:12pt;"><p><span style="font-size:12pt;">They might work from a desk in their own office at an established brokerage firm, or they might be a member of a team that operates virtually (an online network). They often have access to confidential data about each property that is accessible online on the website of their business, including pictures, floor plans, maps, and more!</span></p></li></ul><div><br></div>
<p><span style="font-size:14pt;font-style:italic;">&quot;Inside sales agents handle the busywork for realtors so they can make more money for themselves and their brokerages,&quot;</span></p><p style="text-align:center;"><br></p><p><span style="font-size:13.5pt;font-weight:700;">ISAs manage the entire sales cycle of a lead, taking them from initial contact to closing.</span></p><p><span style="font-size:12pt;">ISAs are responsible for the entire sales cycle of a lead, taking them from initial contact to closing. In other words, they take care of all the administrative tasks that many realtors find uninteresting and time-consuming.</span></p><p><span style="font-size:12pt;">Additionally, they are in charge of generating fresh leads and managing current ones, which includes scheduling client meetings and responding to inquiries for properties. And if you want your agents to succeed in their roles, you need ISAs who are proficient with technology so they can contact people directly via phone or email rather than only doing cold calls (or worse still: cold emails).</span></p><p><span style="color:inherit;"><span><br></span></span></p><p style="margin-bottom:12pt;"><span style="font-size:13.5pt;font-weight:700;">Why should I consider hiring one?</span></p><p><span style="font-size:12pt;">You might be considering if it will be worthwhile to pay an ISA. It's a smart move for a number of reasons, including:</span></p><ul><li style="font-size:12pt;"><p><span style="font-size:12pt;">You can enhance your sales pipeline and broaden your marketing initiatives with its assistance.</span></p></li><li style="font-size:12pt;"><p><span style="font-size:12pt;">More leads mean more sales as a result of this strategy.</span></p></li><li style="font-size:12pt;"><p style="margin-bottom:10pt;"><span style="font-size:12pt;">Your ability to reach a wider audience thanks to an ISA implies that potential customers all over the nation may gain from what you're doing!</span></p></li></ul><p><span style="font-size:13.5pt;font-weight:700;">How do I find an ISA?</span></p><p><span style="font-size:12pt;">If you don't have any money, this is not the best way to go. But if you do have some money to delegate tasks and are looking for an ISA in real estate so that you can concentrate more on meeting hot prospects and closing deals—there are several ways to find one:</span></p><ul><li style="font-size:12pt;"><p style="margin-bottom:10pt;"><span style="font-size:12pt;">Use a professional ISA service. There are many different types of ISAs out there, so be sure to shop around and find one that works best for your situation! Some will charge fees while others may require no up-front cost at all (or possibly even just a small amount). The important thing is finding someone who can help guide you through the process from start to finish without making too many big decisions on their own. That way they can keep things simple for both parties involved; which means less stress for everyone involved!</span></p></li></ul><ul><li style="font-size:12pt;"><p style="margin-bottom:10pt;"><span style="font-size:12pt;">Get referrals from other agents or professionals working within this field themselves - especially those who specialize in helping newbies like yourself get started learning how everything works down here at ground level&nbsp;</span></p></li></ul><p><span style="font-size:14pt;font-style:italic;">‘’ISAs can be a great way to add experienced talent that's laser-focused on generating and converting leads for your real estate business’’</span></p><p><span style="font-size:14pt;font-style:italic;"><br></span></p><p style="margin-bottom:10pt;"><span style="font-size:12pt;">We hope this blog post helped you understand what an ISA is and why they’re such a </span><span style="font-size:12pt;font-weight:700;">powerful tool</span><span style="font-size:12pt;"> for real estate agents. If you are interested in hiring an ISA, <a href="/bookings" title="contact us" rel="">contact us</a> to know if we are the right fit for your business.</span></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 30 Jan 2023 11:28:45 -0500</pubDate></item><item><title><![CDATA[7 Reasons why your real estate leads are ghosting you]]></title><link>https://www.nurtureworq.com/blogs/post/7-Reasons-why-your-real-estate-leads-are-ghosting-you</link><description><![CDATA[<img align="left" hspace="5" src="https://www.nurtureworq.com/images/Ad Creative 2- 7 reasons.png"/>7 reasons why your real estate leads are ghosting you]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_P84gkkYyQZ6o7-Xxq4ZU1g" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_P84gkkYyQZ6o7-Xxq4ZU1g"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Rbm6-ISkQga-ePLuU1qWOQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_PAFSbdLXSVWHdTfld3mQ0g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PAFSbdLXSVWHdTfld3mQ0g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"] .zpimagetext-container figure img { width: 461px !important ; height: 497px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"] .zpimagetext-container figure img { width:461px ; height:497px ; } } @media (max-width: 767px) { [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"] .zpimagetext-container figure img { width:461px ; height:497px ; } } [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"].zpelem-imagetext .zpimage-text, [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"].zpelem-imagetext .zpimage-text :is(h1,h2,h3,h4,h5,h6){ font-family:'work sans'; font-size:16px; font-weight:400; } [data-element-id="elm_zoYM-GbkV29w_BL3R61GkQ"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
            type:fullscreen,
            theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/talk%20to%20the%20hand.png" width="461" height="497" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p><span style="color:inherit;">As a real estate agent, it's your job to follow up with people who are interested in buying or selling their homes for sale. You should be doing this as soon as they contact you with an inquiry, but if they don't respond within a few days or weeks, that's when you need to start getting worried about ghosting. We have listed out the top 7 reasons why your real estate leads are ghosting you.</span></p><p><br></p><div style="color:inherit;"><ol><li style="font-size:13.5pt;font-weight:700;"><p><span style="font-size:20px;">You didn't keep in touch enough.</span></p></li></ol><div><div style="color:inherit;"><p style="margin-bottom:8pt;"><span style="font-size:12pt;">If you don't keep in touch with your lead, they will become less likely to follow up. This is a problem that happens all the time and it's important to know how to fix it before it becomes serious.</span></p><ul><li style="font-size:12pt;"><p style="margin-bottom:10pt;"><span style="font-size:12pt;">How often should I follow up?</span></p></li></ul><p style="margin-bottom:8pt;"><span style="font-size:12pt;">It depends on how long ago you last spoke with a lead and how much time has passed since then. Follow-up emails are usually best sent every two weeks or so (or as soon as possible after their last communication). If there's been no contact from your leads for several weeks, then don't send another email until at least three days have passed since their last conversation with you.</span></p></div></div></div></div>
</div></div><div data-element-id="elm_xIwnRdmgQwCjzRnfGHkBLw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_xIwnRdmgQwCjzRnfGHkBLw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-right " data-editor="true"><ul><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:12pt;">What should my follow-up message say?</span></p></li></ul><p style="text-align:left;"><span style="font-size:12pt;">You want something simple yet friendly so that they feel like their messages were read but not overanalyzed or ignored—and also be sure not to ask too many questions either! You'll want to focus more on asking if they're still interested in making an appointment rather than asking them what else might happen during one--this allows both parties maximum flexibility in terms of planning events without feeling pressured by being overly pushy about where things stand right now.&quot;</span></p><p style="text-align:left;">&nbsp;&nbsp;</p><ol start="2"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;"><span style="font-size:13.5pt;">Your timing was off.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">One of the most common reasons why a lead is ghosting you is because they were on vacation when you reached out. Don't call or email them on their vacation, even if it's a different time zone than yours. Wait until they're back in town before contacting them again so that everything feels normal and natural for both of you (and so that people don't think that your business is too pushy).</span></p><p></p><div style="text-align:left;"><br></div><p></p><ol start="3"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;"><span style="font-size:13.5pt;">Your communication is too generic.</span></p></li></ol><ul><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:12pt;"><span style="font-size:12pt;">When you're sending out emails and texts, it's important to avoid using the &quot;buyer's name&quot; as a generic term. Instead, ask open-ended questions like: &quot;What are your top priorities in a home?&quot; or &quot;What do you look for in a house?&quot; This will help ensure that the lead knows exactly what they're getting themselves into when working with you.</span></p></li></ul><ul><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:12pt;"><span style="font-size:12pt;">&nbsp;If a potential buyer hasn't responded back to one of your emails by now (or worse yet hasn't even opened it), then chances are very high that this person doesn't want anything more than an internet connection and some spare time from their day job—and maybe some beer money too if they're feeling flush!</span></p></li></ul><ol start="4"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;margin-bottom:12pt;"><span style="font-size:13.5pt;">Your lead is tired of dealing with you and your unprofessionalism.</span></p></li></ol><ul><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">Talk to your lead. If the lead has been ghosted by one of your competitors, they’re not likely in a mood to forgive you for it. They may not even want to hear from you at all—and that's OK!</span></p></li><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">Don't be pushy or aggressive if this happens: Your leads are busy people who don't want their time wasted by someone who thinks it's okay to be rude or disrespectful because they're too busy (or think they're too busy).</span></p></li><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">Don't make inappropriate jokes: A lot of people have been burned by real estate agents before; being funny just isn't going help win over new prospects.</span></p></li><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:12pt;">Respect their time: If someone has indicated that they're done dealing with what happened with other companies and would rather move on than continue working with yours, respect their wishes and don’t continue trying in an effort-to-be-agent tone when speaking with them unless specifically requested otherwise by the prospect.</span></p></li></ul><ol start="5"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;"><span style="font-size:13.5pt;">Your lead has decided to take a break and wait for the market to change.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">If your lead has decided to take a break and wait for the market to change, it's perfectly OK. The important thing is that they're not actively looking at other homes right now. You should still follow up with them because they could be interested in selling their home at some point in the future, even if there isn't pressure from buyers right now.</span></p><p style="text-align:left;"><span style="font-size:12pt;">However, if you're in a rush and want them out of your life ASAP—and we mean REALLY want them out of your life ASAP—then this strategy isn't going to work for very long (if at all). In this case, it would make sense for you as an agent/broker/seller agent/whatever title applies here depending on what type of agency or brokerage firm you run: If someone tells me they're interested in buying my house but won't get back within 30 days then I'll start looking elsewhere myself!</span></p><p style="text-align:left;">&nbsp;&nbsp;</p><ol start="6"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;"><span style="font-size:13.5pt;">Your lead has found another agent.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">If your lead has found another agent, it's because they weren't able to find what they needed from you. They didn't feel like their questions were answered or that they had a good understanding of the process. This can happen when:</span></p><ul><li style="font-size:12pt;"><p style="text-align:left;"><span style="font-size:12pt;">You don't have a strong enough connection with your lead (or at least not enough follow-up).</span></p></li><li style="font-size:12pt;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:12pt;">You weren't able to get in touch with your leads until after their initial email, which means there isn't any opportunity for them to explain why they're looking for someone new.</span></p></li></ul><ol start="7"><li style="font-size:13.5pt;font-weight:700;"><p style="text-align:left;margin-bottom:10pt;"><span style="font-size:13.5pt;">You're not using an ISA or Virtual Assistant to follow up for you.</span></p></li></ol><p style="text-align:left;"><span style="font-size:12pt;">This is a problem that many agents face, but it can be easily fixed with the right tools. An ISA or </span><span style="font-size:16px;">Inside Sales Assistant</span><span style="font-size:12pt;"><span style="font-size:16px;">,</span> is an essential part of any successful marketing campaign and will help reduce your workload by taking on some of the tasks associated with following up on leads. It also helps keep track of all of your activities in the field—from administration tasks to managing correspondence—and streamlines workflow so that it's easier to stay organized and generate more leads at once than previously possible without this additional support.</span></p><p style="text-align:left;">&nbsp;&nbsp;</p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">If you are on the fence about hiring an ISA team, do <a href="/" title="check our website," rel="">check our website,</a> we also offer a no-contract plan to start with.</span></span><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 18 Oct 2022 12:15:13 -0400</pubDate></item></channel></rss>