Introduction:
Cold calling is an effective way to connect with new prospects. It can also be one of the most challenging and uncomfortable things you have to do in your job as a real estate agent. The good news? There are some simple etiquette rules that will make the process easier for both of you.
1) Personal Greeting:
That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service in a follow-up question.That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service in a follow-up question. You have just finished your first call with a prospect and you're feeling excited. You're ready to jump right into the next call, but wait! Before you pick up the phone again, there are some things you should do.
Be polite: Don't forget that this is someone's home and they might not be expecting a call from a real estate agent or broker. Start off by saying something like "Hello" or "I'm calling from XYZ Realty." When you say your name, use the full version (e.g., Jane Smith) instead of nicknames such as Janie or Janelle because it shows respect for them as individuals rather than just another person interested in selling homes in their area.
Use friendly tone: Make sure to speak clearly and slowly so that whoever answers knows who's calling without having any confusion about what was said by either party involved (you or them). If possible try not using slang terms like "dude" when speaking over phone lines because although those may seem harmless enough at first glance; after hearing them repeated over several conversations throughout one day could become quite annoying very quickly depending upon how many times per week/monthly basis this happens each time since nothing makes me feel worse than hearing someone mispronounce my name while trying hard enough trying not laugh out loud while listening carefully during business hours only because I know exactly how hard people work towards finding ways around making calls look professional when really all we want do sometimes is just relax but instead find ourselves stressed out due too many distractions surrounding us every day due lackadaisical behavior exhibited by those closest around us - especially family members who refuse follow rules set forth by elders within society today."
2) Response to objections:
Never get defensive--even if the prospect is attacking you, it's best not to take it personally. You can always find a way around objections by keeping your cool and offering solutions or stories that demonstrate how you will help them overcome their problem.
Be prepared with responses--if the prospect says something like "I'm not interested," or "there isn't enough money in our budget right now," be ready with answers like:
That's understandable because most individuals overestimate their needs. Then, ask who else in your organization would profit from this service. in a follow-up question. How many properties do they own? How long have they owned those properties?
When you're finished with your call, it's important to thank your prospect for their time and let them know how much you appreciate their consideration. Additionally, you can ask them if they have any queries or concerns. If they do, be prepared to answer them honestly and respectfully.
3) Add A Memorable Touch
If you want your prospect to remember you, it's important that you do something that is memorable. One of the best ways to do this is by adding a unique greeting or salutation. This could be anything from saying "good morning" instead of "hello," or even singing their favorite song when they answer the phone! The key here is not being afraid to go off script and try something new every time you call.
You don't want your prospects feeling like they're just another number on your list--you want them thinking about how much fun it was speaking with you during those few minutes when they spoke last week (or whenever). So go ahead: create an experience worth remembering!
4) Don't rush the most important part.
When you're making a cold call, don't forget to ask for an appointment. This is your opportunity to close the deal, so take advantage of it! When asking for an appointment, be sure to include all of the information about yourself as well as what type of property you're looking for (e.g., condo or house).
5) Be Prepared To Go Through The Motions
Keep in mind, cold calling is a numbers game. You have to call a lot of people in order to find the one who wants to talk with you and sell their home.
It can be discouraging when someone doesn't want to talk with you, but just keep going! You'll find the right person eventually if you're persistent enough.
6) Remove Objections and Close the Deal
When you're ready to close the deal, ask for what you want. Here are some examples:
"May I schedule a time to meet with you at your convenience?"
"Can we set up an appointment so we can talk further?"
"Is it okay if I give you a call back in ten minutes?" (This is great if someone has just told you they will not be able to answer their phone right now.)
"Would it be possible for me or someone in my office/company/agency/brokerage firm could send over some information about our services?" You can also ask if there's another way they would prefer to receive information from you--e-mail, snail mail, or both!
If they say yes...ask them if there's any particular reason why they would like the information sent via email instead of regular mail (or vice versa).
7) Thank you and goodbye:
If they don't have any questions at this point in the process, it's okay to ask if there's anything else you can do for them before you hang up--for example: "Is there anything else I can help with today?"As an example, they might say, "I'm interested in selling my property but I need more information about how this works," which will offer them a chance to bring up any difficulties that might not have come up during your initial talk.
Once all inquiries have been successfully addressed and both parties, or even just one, are pleased with how the call itself went, conclude on a positive note by thanking each other again before hanging up; this will leave both parties feeling good about their experience together!