When you're selling real estate, it's important to nail your sales pitch. A good sales pitch is a combination of confidence and charisma. It shows the potential client that you are well-versed in the market and knowledgeable enough to help them make a good decision. A great sales pitch will convince them to buy from you and keep them coming back for more! So how do we get started crafting our own winning pitches? We've got some tips for ya:
Don't be too friendly:
In the event that you find yourself out of your depth and the customer is trying to drag you into a bidding war, it's important not to be too friendly. Don't make any promises that you can't keep or give away information before they've signed on the dotted line. And don't let your ego get in the way—you're there to help them buy a house, not make friends with them (unless they are actually your friend).
If a potential buyer gives you unrealistic expectations of what they want their property purchase price should be, don't fall for it! Do not hesitate to inquire, "Can I show you any comparable properties?" or "How much did those houses fetch?" If they respond positively, inquire if they have a different address or phone number in mind. If they do, note what they said so you can refer to it later on when the potential customers' contact you with more reasonable expectations (which we all know won't happen), then look back at this conversation again.
You shouldn't feel bad about negotiating either! Just because someone asks for something unreasonable doesn't mean that asking them nicely if maybe we could work some numbers together makes us evil people who hate puppies and kittens—it just shows us how much money we can save both parties by putting our heads together instead of making each other fight over things which aren’t important anyway!
Don’t try to close the deal too quickly:
The trick is to be patient and wait for the right moment. If you're still talking with your client, don't try to close the deal too quickly. That's just as bad as being pushy. You'll want to strike a balance between making sure they get all their questions answered and avoiding being too eager or overeager in trying to sell them on your property, especially if it's not actually available yet (and may never be).
If things are going well with your potential buyer, stay relaxed and let them take the lead—you want them to feel comfortable so that they can make an informed decision about Whether or if they would find this useful.
Don't sell your worth, show it
You can't sell what you don't have, so let's start there.
If you want to get paid more, you need to show how much value your services provide. The best way to do this is by showing the results that your clients achieve after working with you. For example, if a client is able to get an additional $10,000 per month in profits after implementing one of your strategies, then share that story with potential buyers—and make sure they know it came as a direct result of working with you!
But showing the tangible results isn't enough; also tell stories about how other people have benefited from what you offer (even if those stories are true). This will help convince clients that they're worth investing in because others just like them have seen great returns too. It's human nature—people like hearing positive things about themselves so use this insight for good instead of evil!
Don't make it all about you instead of them
Even though it's straightforward, this is one of the most crucial.. Don't make it all about you instead of them. The focus should be on their needs and wants, not yours.
That means you shouldn't be talking about how great your product or service is - that's an important part of selling for sure, but show them how they can benefit from using what you're selling in order to get them interested in making a purchase.
Don't forget to customize your pitch based on your target customer
The good news is that your pitch doesn't need to be a one-size-fits-all kind of thing. You can customize it based on who you're pitching!
For example, if you're selling a home to a first time home buyer, the best way for them to understand how great the property will be for them is by showing them what's missing from their current living situation... which means alluding to things like location and price. For families with kids or empty nesters who have always wanted space, on the other hand, it might be more important for you to emphasize how much space there is in each room or mention how close the nearest park is. And if someone's downsizing after retiring from work, they'll probably be less concerned about amenities like laundry machines than they would if they were young parents looking at houses with small children (and so on).
There are ways you can sell yourself without overselling yourself.
Real estate is an industry that values self-promotion. There’s a lot of pressure to make sure you sell yourself, and that you do it well. But when you take on the task of selling your own skills and abilities, it can quickly become uncomfortable. So how do you pitch yourself without coming across as too pushy?
The answer: You don't have to sell yourself if we're being honest here. In fact, there are plenty of ways to impress potential clients without overselling or underselling yourself whatsoever! Let's go over some tips for successful self-promotion so that everyone walks away feeling good about their real estate experience:
Don't be too friendly: You wouldn't go up and hug a stranger at a party just because they looked like they needed someone else in their life who cared about them enough not only from afar but also up close; don't be too friendly either (unless this person specifically asks for something like “friendship”). The same principle applies here—don't try so hard when talking with potential clients because doing so will come off as desperate rather than helpful advice from someone who cares about what happens next after closing goes through smoothly (or not depending on how things went down).
Use your hands and facial expressions to accentuate key points in your pitch.
Use your body language to accentuate key points in the pitch. When you make a point that’s particularly important, point with all five fingers and look directly at the person you’re pitching. If you have to pause for a moment or think about how best to phrase something, jut out your chin as if it were an exclamation mark. Use hand gestures that help convey enthusiasm for what you’re saying—if possible, keep them visible so others can see them as well.
Use facial expressions and body language to show interest and engagement with what the other person is saying while they are talking. Nod occasionally when appropriate so they know they have your attention, but don’t stare unblinkingly at them while they talk; this makes it seem like you don't understand what's going on around you (or even worse: that something else has caught your eye). Be sure not only that this person knows when someone else is speaking; also be sure everyone else knows when it's their turn too!
Conclusion
So, there you have it: the tips for nailing your real estate sales pitch. I hope these pointers will help you feel more confident and ready to take on the world when you're out there meeting new potential clients. Remember that it's not about being perfect or knowing every answer—it's about showing your potential client that you're willing to listen and learn from them! And if all else fails, remember this one key thing: just be yourself.