Every real estate professional has struggled with leads that seem to go nowhere. You spend hours getting in front of a prospect, only to have them disappear into the ether. You've done everything you can think of to try and follow up, but nothing seems to work. I know this frustration because it's happened to me more times than I want to admit. But over time I've learned what works best for converting these potential clients into actual buyers and sellers—and so can you!
Follow Up:
Follow up with your prospects.
Be timely. Don't let weeks go by without contact.
Follow up more than once if necessary, but don't be annoying or aggressive in your follow-up attempts. Everyone has his or her own comfort level for how many times to reach out before giving up on a prospect and moving on to someone else who's more responsive and engaged. But don't sell yourself short: if you make it clear that you're invested in the relationship—by following up promptly, for example—you'll soon find that people are as eager to work with you as you are them!
Focus on the Front End:
In order to increase conversions, you need to make sure your website is up to date and provides a good experience for your visitors. You should also use a CRM (customer relationship management) tool that allows you to track your leads and follow up on them.
A good brand and marketing strategy are also important, as they help set the tone for how potential customers view your business. Lastly, make sure you have a good website conversion strategy in place so that when people fill out the form on your website or request more information from you over email, they will actually receive it!
Timing is Everything:
The timing of your lead acquisition is also important. If you're too early to market, you'll scare off leads before they've had a chance to get interested in working with you. However, if you're too late, they may have already signed on with another agent and will be less likely to switch teams.
In real estate, it's all about striking that perfect balance between being the first and last person who comes into contact with a potential client—you want them to remember your name when they think about buying or selling their home!
When all else fails, consider a new approach:
When all else fails, consider a new approach. How about a new marketing strategy? Or sales strategy? Or lead generation strategy? Or perhaps even a lead management one?
Every real estate professional has struggled with leads that seem to go nowhere:
If you’re reading this, it’s likely that you're struggling with a problem that every real estate professional has faced at some point: your leads are going nowhere.
This is an issue that can be frustrating when you have no idea how to fix it. You might spend hours and hours trying to figure out the problem by yourself, but it's important to know that there are some tasks in real estate that will go much smoother if you get help from someone else.
Hiring a VA is a great way to get help with your business. It's important to note that there are different kinds of VAs out there, so you'll want to be sure that you know what type of services you need before hiring someone. If you're not sure what types of VAs exist and how they could help, check out this article from Entrepreneur Magazine: "5 Best Tips for Working With Virtual Assistants."
Once you know what type of VA services you need, the next step is to figure out how to find a VA. You can post a job on Elance or Odesk, but those sites are full of people who are looking for the lowest price possible instead of quality work. Instead, try using Craigslist or Fiverr to find someone who's in your area and has experience with these types of tasks. OR, contact us to find out if our VAs are the best fit for your business.
Book a no-obligation call today